he best-selling sandwich in Oujda is promoting and devotes the place of Bab Sidi Abdelwahab as a space of cultural animation.
The third edition of the festival « Karane, culture and traditions », organized last weekend, has kept its promises: launch parade, parade sellers, « street parkout », better seasoning, tasting of the best snacks made-based chickpea, eggs and oil, artistic evenings …
Accessible at low prices (from 1.5 DH or 0.15€ ), Karane, said the cheapest sandwich in the world, has become the star of street food in Oujda.
The city is now an attraction, an opportunity to transform the sales space into entertainment. The idea is to value a culinary tradition, while encouraging innovative initiatives to better serve this traditional sandwich. Its seasoning, its manufacture, the gestures associated with it, the gatherings around the sellers and the wandering of the sales carts, make Karane a real urban culture.
« Hence the need to launch product preservation competitions, to keep its freshness for a dozen hours, » says it to consumers of this dish. During the three days of the festival, a hundred artists of different nationalities (Mauritanian, Nigerian, French and Moroccan) brightened the place Sidi Abdelwahab with dances and successful mergers between traditional music and urban music.
Karane is a profitable economic activity for more than 250 sellers. 42 of them received support from INDH. They ensure their sales on new carts that meet quality standards. Others have opted for equipped premises. The organizers of the festival are committed to make this trade a resource of social and solidarity economy.